The Institute for Productive Tension

Pride-Based Leadership
Harnessing the Power of Your People

Certification Program


With a tough economy and employee confidence at an all time low, today more than ever, businesses of every size need the strongest leadership teams they can build — and to meet that challenge, leadership programs are everywhere you turn. Unfortunately, virtually every program’s actual focus is on basic supervisory and management skills — NOT the unique skills associated with true leadership.

In fact, the topic of leadership has become so broad it’s been diluted to little more than a generic buzzword. Along the way, the true role of a leader — and the true skills of leadership — have been lost under a pile of tasks more appropriately assigned to supervisory and management team personnel.

Pride-Based Leadership® takes a radically different approach, focusing on the five key skill areas that distinguish true leaders from all others. Specifically true leaders have the ability to:

  • author and articulate a compelling vision.
  • awaken and sustain desire in the hearts of their followers.
  • create and maintain an environment of pride.
  • mobilize and focus the efforts of others toward a clear destination.
  • identify and develop key followers into true leaders.

This certification program prepares training professionals to market and present the Pride-Based Leadership® program in a variety of formats ranging from a 1-hour keynote address to a 3-day workshop. In addition, this program equips executive and leadership coaching professionals to support their clients in transitioning to a Pride-Based Leadership approach.


The Pride-Based Leadership® certification program is available as a 2-day live workshop, supported with pre- and post-program assignments and webinars.

The program is fast-paced and fun. A balance of lecture, one-on-one and small-group activities makes the sessions enjoyable — and the learning effortless. There is ample time to practice and apply newly acquired and enhanced leadership skills with other members of the group — and every participant leaves with an action plan for implementing their new skills immediately upon their return.

Program Outline FOR CLIENTS

To give certification candidates an idea of what the Pride-Based Leadership® program looks like for their clients (and, in turn, what is covered in the certification class), here is the Program Outline presented to prospective clients:

Core Knowledge Module — Pride-Based Leadership® is built on a solid foundation of core knowledge, including concepts from both ChangeWorks® and MasterStream®. Depending on the group’s prior experience with those programs, this module ranges from 2 to 6 hours in duration, exclusive of breaks. Topics covered may include:

  • The Nature of Change
  • Understanding the Human Enterprise
  • The Philosophy of Value
  • The ChangeGrid
  • Tension Management
  • The MasterStream
  • The Path of Self-Discovery

Principles of Pride-Based Leadership® Module — This module explores the specific concepts and skills associated with true leadership, and compares traditional shame-based management behaviors to pride-based leadership behaviors. This module is 4 to 8 hours in duration, exclusive of breaks. Topics covered may include:

  • A clearer definition of Leadership
  • Leadership: A Shame-Filled History
  • Comparing Pride-Based vs Shame-Based Leadership
  • Understanding Motivation Mythology and Methodology
  • Eliminating Shame from the Workplace
  • Awakening Pride in Others
  • Re-Engineering the Leadership Role

Topical Applications Modules — While Pride-Based Leadership® is singular in its focus it is broad in application. Leaders invariably carry numerous management and supervisory responsibilities and it is critical that they conduct themselves in a manner that does not compromise their ability to lead. With that in mind, Pride-Based Leadership can be applied to virtually every management and supervisory duty. Clients may select one or more of the following modules. Each module is 3 hours in duration, exclusive of breaks.

  • Professional Selling
  • Influencing Others
  • Negotiating Skills
  • Networking
  • Media Relations
  • Behavior Management
  • Communication
  • Marketing & Promotion
  • Public Speaking
  • Presentation Skills
  • Delivering Bad News
  • Recruiting & Interviewing
  • Staff Training
  • Performance Review
  • Staff Supervision
  • Employee Development
  • Conducting a Meeting
  • Coaching
  • Self-Management
  • Group Management
  • Strategic Planning
  • Team Building
  • Incentive Planning
  • Events Management

For registration information and pricing, please contact Dave Miller (apply contact info ).