Transform Your Sponsoring
Here's a comprehensive list of all the principles, tips and strategies contained in Transform Your Sponsoring system:
PART I – The Sponsoring Conversation
The Challenge Of Growing Your Team
A Proven Approach
The Most Essential Part In Making The Sale
- A Key Rule In Sponsoring
- What Is A Need?
- Two Reasons Why You Must Assess Needs
- The Niagara Falls Example
- Our Job As Salespeople
- A Key Principle In Sales
Four Key Principles Of The Needs Assessment
- What’s In It For Me?
- The Power Of Pain And Pleasure
- What Motivates People To Take Immediate Action?
- The Power Of Emotion And Logic
- An Emotionally-Driven Decision Illustrated
- Getting To The Heart Of The Matter
- The Rule Of Three
- Chaining And Theory-Guided Questions
Inviting Your Prospect To The Conversation
- An Alternative To The “Information Approach”
- Avoiding The “Embarrassment Factor”
- A Lesser Commitment
- What’s Your Prospect Afraid Of?
- How To Disarm Your Prospect
The Structure Of The Sponsoring Conversation
- Serving Your Prospect While Selling
- The Art And Science Of The Needs Assessment
- Outline Of The Conversation
The Ten Questions
- How To Start The Conversation
Question #1: The Goal
- Getting Them Clear On What They Want
- Goal-Setting Questions
Question #2: The Reason
- How To Develop Rapport Quickly
- How To Know What Your Prospect Really Wants
- Getting To Your Prospect’s Hot-Button
Question #3: The Challenge
- Eliciting What Holds Them Back
- The Skill Of Summarizing
- A Revolutionary Approach
- What Most People Do And Why It’s A Mistake
- Solving The Problem Too Soon
Question #4: The Impact
- Helping Them Count The Cost
- Envisioning The Future Cost
Question #5: The Conviction
- Measuring Their Conviction
- Avoid The Presentation
- What If Their Conviction Is Lacking?
Question #6: The Worst Part
- Identifying Their Pain Hot-Button
Question #7: The Motivation
- Getting To The Bull’s-Eye
- Typical Reactions To This Approach
- Moving Outside Your Comfort Zone
- Why This Approach Is Effective For The Prospect
- Benefits You Realize
- The Best Way To Serve Your Prospect
- Avoid “Bailing Out”
Question #8: The Desired Result
- Eliciting A More Passionate Response
- Painting A Complete Picture
Question #9: The Best Part
- Identifying Their Pleasure Hot-Button
- Silence Is Your Friend
Question #10: The Reward
Steps To An Effective Close
Step 1: Normalize And Give Them Hope
Step 2: Let Them Know You’ve Seen It
- The Anatomy Of A Killer One-Minute Anecdote
- Preparation Is Critical
- Align Your Story With Their Challenge/Result
- Give Them A Reason To Believe
Step 3: Invite Them To Solve Their Problem
Step 4: Your Presentation
- Keep It Brief
- Mental Checklist
- Don’t Hose Them Down!
- An Example Of A Presentation
Step 5: Be Quiet And Let Them Respond
- Where Many People Blow It
- Typical Responses
How To Make Sure This Program Works For You
- Being, Knowing And Doing
- Memorize The Questions
- Take Yourself Through The Model
- Listen To The Demonstrations
- Practice, Practice, Practice (But Not Too Much)!
- The Beauty Of Performing Imperfectly
- Focus On 50 Invitations
- “Power Up Your Business” Group Coaching Program
PART II – The Sponsoring Demonstrations
Making It Realistic
Goal Of The Demonstrations
Demo #1: The Stay-At-Home Mom
Observations Of Demo #1
Objection Handling
Socialize To Develop Rapport
No Premature Presenting Or Closing
Use Of Summarizing Statements
Ratio Of Talking To Listening
Demo #2: The Corporate Mom
Take Your Business To The Next Level

