The ChangeGrid speaks to your prospective clients in a way that a simple exploratory “free session” could never come close to achieving

The ChangeGrid is a secret weapon for you before and during the critical “free session.”

Before the session, during the marketing phase, most coaches just invite people to call them if they want to book an introductory coaching session—a very arduous and often frustrating way to bring in leads. 

But with the ChangeGrid, you have a variety of effective options: you can put a marketing campaign link on your website, newsletter, email or post it on a forum and generate dozens of leads very quickly.

The link leads the prospect to take your brief survey (one that's customized to your target market).  Once they complete it they will be eager to see the results—more than they would for a standard assessment that some coaches use (and that many clients have grown weary of).

These mission-critical activities on the survey are inquisitive and thought provoking, so that it builds a powerful curiosity factor.

During the subsequent debrief session, you and the prospect will go deeper than any other free session they’ve ever encountered.  They will be confronted with the truth of their situation.  There will be more “a-ha” moments crammed into a 30- or 60-minute call that they’ll be completely blown away.

And at that point, your odds of signing them up as a client grow significantly.  Why?  Because you’ll have reached a level of intuitive understanding that it sometimes takes months or even years with other coaches or coaching experiences—if at all.
 
You also won’t waste time discussing areas the client already feels competent in.  The ChangeGrid shows you where to focus the conversation for the most benefit to the client. 

How?  Well to put it simply, the ChangeGrid is a picture of what’s in the client’s head – you’re able to see this before you engage them in the conversation.  How powerful is that?

You see, with the ChangeGrid they will actually SEE themselves, their areas of confidence, their weaknesses and challenges, in living color.  They see what’s holding them back and they see strengths that they haven’t fully leveraged.

And if they can SEE it, they are more likely to OWN it – and if they OWN it, they are much more likely to DO something about it. 

As a result, when the prospect actually does become a client, they can “hit the ground running” with solid areas of improvement to focus on instead of having the client waste time and money grasping at straws with a coach who could be on a fact finding mission for weeks.

The ChangeGrid is the only activity-specific instrument in existence.  It’s a revolutionary marketing tool in 2 important respects:

1) You can develop a set of activities customized to your niche.  Put the link out to your target market and attract qualified prospects. 

2) Once the prospect becomes a client, you can co-create a set of activities (as many as 50)  with the client that are specific to his or her situation.  What other assessment tool does this?

The client does NOT complete a standardized set of questions.  Instead, a unique set of situation-specific activities is created by the client, with the help of a ChangeWorks Analyst. 

Do you see the significance of this?  It means that:

Of course the ChangeGrid goes much further than that with your existing clients.  As you know, it’s not always easy to keep your clients on task and hold them accountable.

That’s where a coach’s greatest challenge lies and their greatest opportunities as well.

The ChangeGrid® reveals the likelihood that a client will actually DO what needs to be done, without any outside support or guidance — and if outside support or guidance is needed, the ChangeGrid® indicates the form that the outside support or guidance must take.

It helps you turn your client’s best intentions into phenomenal results.

Whether we are helping our clients to better understand themselves, to define their goals, to explore alternatives or develop strategies, to sharpen their skills, to face their fears, to own their greatness, to learn something, to DO something — it’s ALL ABOUT CHANGE. 

Who would benefit most from using the ChangeGrid?

Coaches, consultants, speakers, trainers, managers, sales professionals, team leaders, psychologists, therapists...  ANY human development professional!

The ChangeGrid works in 2 breakthrough ways:

First, it’s an incredibly potent client acquisition tool, exposing your prospects to untapped areas of potential growth, correction and maximization of potential.

Then, it’s an invaluable accountability and change management tool.  What it does, to put it simply, is predicts the likelihood of a person actually DOING what needs to be done WITHOUT any outside support, guidance or, well, nagging.

But if outside support or guidance is needed, the ChangeGrid indicates the form that support or guidance must take.

It shows specific areas of untapped potential and unrealized profits. 

It will show the coach exactly what interventions are needed in the forms of training, leadership development, coaching, counseling, management consulting, etc.

In other words, it simplifies the process for both coach and client, before, during and after the sale.

When you work with the ChangeGrid® in a coaching environment some remarkable things start to take shape with your clients and their progress:

1) It allows you to build a comprehensive list of specific desirable changes, determined by and unique to your client.

2) It measures how prepared your clients are to make those changes based on their level of knowledge, skill, experience and available resources.

3) It measures what your client’s sense of urgency is regarding each of the proposed changes, based on the level of challenge or difficulty they anticipate the change will be for them to make.

4) It enables your client to actually SEE what their current situation is in concrete, graphical, inescapable terms.

5) It pinpoints and visually presents both the current status and the goal of each change, giving you and your client a map to agree upon and follow as you help take them from their current situation to their desired situation.

6) It provides continuous visual feedback as a way to plan a course of action, track progress, and refine your strategy.

7) It confirms, on an ongoing basis, that the guidance you are providing is grounded, effective and valuable to your client in excess of what you have charged.

Just look at all the ways you can apply the ChangeGrid into your practice

1. As an incredibly effective lead-generation and client-conversion strategy

Just imagine:  you put out a campaign link to attract prospects to have free sessions with you, then they complete the profile, you review the results with them in a way that clearly shows them the need to engage you for help.

2. As a powerful new client intake tool

The ChangeGrid provides you with a budget-friendly way to engage a new client into an instantly meaningful dialogue, resulting in faster action and more specific accountability
— in areas like career counseling, business growth, personal relationships and life in general.

3. As part of a dynamic team building experience

The ChangeGrid provides the members of a group with a shared language and insight into themselves and their fellow teammates.  It clearly shows where team members are in sync and where they're not.  It makes it obvious what work needs to be done (e.g., training, coaching, consulting , team-building, leadership development, etc.)

4) As subject matter for a strong training program or keynote presentation

A general overview of the ChangeGrid and the principles of "tension management" can be instrumental in helping customer service representatives or sale representatives identify, understand and respond to different customers more effectively. Your program will help leaders learn to engage their people in new, powerful ways.