Business Mastery
Helping Entrepreneurs and Executives Succeed
  By Mastering Relationship
November 26, 2008
In This Issue...
Webinar: "The Ultimate Change Management Tool"
Featured Article: Why You're Not Selling More
New: Want A More Profitable Business? Take This Profile!
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Dear David,
BrandonHappy Thanksgiving!

You've probably seen plenty about the economic woes.  Although times are tough, there's security if you can skillfully sell your product or service.  That's what this issue addresses in the Featured Article: Why You're Not Selling More.

Check it out as well as the upcoming events:

 
Upcoming Events:
 
The Ultimate Coaching and Change Management Tool
Webinar
December 2nd
Register Here

Transformational Strategic Planning
December 9-11
Private Event
 
To find out more how about our seminars or how to arrange for Dave to speak at your next event, contact us here or call 215-968-2483.
 
To your success,
 
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Webinar: The Ultimate Coaching and Change Management Tool

Are you a coach or consultant who would love to have a tool to:
  • Let you know precisely what your prospect's biggest problems are, BEFORE you even speak to them
  • Immediately identify areas of untapped potential and unrealized profits in your clients business, and
  • Know exactly how to help your client create the changes they need to make to get to the next level?

Join us for a Free Webinar that will introduce you to the ultimate coaching and change management tool: The ChangeGrid .

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Tuesday, December 2nd, 2008

 
1:00 PM Eastern /  10:00 AM Pacific

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 There is no admission fee for this webinar, but spots are limited, so get your seat now.

Come and see what the ChangeGrid is all about.  I've found it to be one of the best tools I've ever used for prospecting, as well as for providing superior coaching and consulting services.

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"The ChangeGrid is a profoundly simple assessment tool - which provides a powerful perspective on the nature of change, and in identifying practical pathways for making meaningful, sustainable change a reality. The ChangeGrid complements every other tool in my coaching toolbox, providing a clear map and relevant language that falls seamlessly in line with my own approach to coaching and consulting. As a former psychotherapist, I see this as a powerful tool for practicing psychotherapists, especially within the context of managed care. It is simple, direct, empowers the client, and readily documents progress made towards targeted goals. Loaded with face-validity, one only needs to use it for themselves in order to appreciate its significance. The ChangeGrid works - in any context and circumstance, where change is desired."

-Bob DeMers, President, Coaching Works, Charlotte, N.C.


Why You're Not Selling More

Are you (or your sales reps) selling as much as you'd like?  In these tough economic times, most of us would say "NO".  But even in good economic times, most entrepreneurs, consultants and sales professionals who are successful are never satisfied and want to sell more!
 
The fact is if your sales reps (if you personally do all the selling, substitute yourself where I mention "sales reps") aren't meeting the numbers you need them to meet, then one or a combination of the following five scenarios is the cause:
 
1) There's something wrong with your product or service
 
If there's something wrong with your product or service, you obviously need to figure out what it is and fix it.  Unfortunately, between now and the time things are repaired, there will be great deal of unproductive tension for both your clients and your sales reps.  It is of paramount importance that while this is going on, your sales reps diligently monitor and manage the level of productive tension experienced by everyone impacted by the problem.  Add to this the extreme challenge of managing their own levels of productive tension and you have a recipe for disaster.  If your customers, prospects, sales reps and internal staff are ALL too stressed out to function productively, your sales results WILL come to a screeching halt.
 
2) There's something wrong with your marketplace.
 
Regardless of whether the challenge is increased competition, a depressed economy, seasonal slumps, a community crisis or any one of countless factors impacting your marketplace, there is STILL abundant opportunity for businesses to thrive IF the sales reps understand that this is an issue of tension management.  In these situations, the productive tension your prospects and customers had previously experienced is subordinated by the unproductive tension they're experiencing about the current state of the marketplace.  If your sales reps don't know how to reduce that unproductive tension and increase productive tension regarding your products and services, no one will be buying or selling anything.
 
3) There's something wrong with your industry.
 
As was the case with the marketplace, problems with your entire industry present a similar challenge and require the same approach in remedying the situation.  Technology?  Legislation?  Scandal?  War?  These situations are just a fraction of the things that can and will happen - and all of them have a detrimental impact on everyone's level of productive tension.  To combat the chaos and stop your business of becoming part of the collateral damage, your sales reps must master the art of tension management. 
 
 
4) There's something wrong with your sales reps.
 
If there's something wrong with your sales reps, then one or both of two things is true:  they CAN'T SELL and/or they WON'T sell.
 
If the problem is one of ABILITY, you need to take a serious look at four things: knowledge, skills, professional experience and support resources.  Do they need to understand more about your products and services and the needs within the marketplace?  Are the sales skills they've been taught truly effective or have they been abandoned the training they received? Do they lack experience in dealing with the client situations they encounter?  Do they have access to the support they need to do what they're expected to do?
 
If the problem is one of WILLINGNESS, you need to identify the source of their resistance.  Is the problem a lack of desire?  Are emotions of anger and fear stopping them?  Is there an effective accountability system in place?
 
5) There's something wrong with your sales managers.
 
As is the case with your sales reps, if there's something wrong with your sales managers, then one or both of two things is true: they CAN'T manage and/or they WON'T manage.
 
More often than not, the problem here is one of ability.  The vast majority of sales managers have never received any formal training, so they lack skills.  That in turn makes the sales reps question the value of their manager, so respect is compromised.
 
The worst of all scenarios though is the sales manager who WON'T do what they were hired to do - and while the prognosis is poor, you must still identify the source of their resistance in order to prevent the same scenario from happening again.  Is it a matter of burnout?  Unrealistic expectations?  A lack of support?  Or have they lost faith in their upper management team?
 
What's the remedy?
 
Once you've identified why your sales reps aren't selling more, the answer will be a combination of sales and leadership training.  No matter what challenges a company faces, sales training is the cornerstone of the solution.  The only thing that will fix a bad economy is SALES and the only thing that will prevent another bad economy is LEADERSHIP.
 
To find out more about how we train how to apply tension management to sales and leadership, contact our offices at 215-968-2483.
 
In the next issue, you'll discover more about what tension management is and we'll cover what it means to "Pay Attention to Tension."

Adapted from an article by T. Falcon Napier (T. Falcon Napier & Associates).
Want A More Profitable Business?  Take This Profile!
 
change works

No matter what level your business or practice is, we all want to take things to the next level (unless, of course, you're ready to retire)!  This could mean more clients, more leverage, more balance...the list goes on.


Sometimes it's unclear to know exactly what to do.  But more often we know what to do, but aren't following through - AND WE DON'T KNOW WHY!

We may spend money on taking assessments, going to seminars and hiring coaches to help us solve our problems.  Still the problems continue.

The missing piece in being more successful can be referred to as "tension management".

That's why I'm saying to you:

Don't spend another dime on training or coaching
until you take this profile

Click Here To Take "ChangeWorks for A More Profitable Business"

Let me explain what this profile is NOT:

  • it's not a psychometric tool,
  • it's nota personaility profile,
  • it's not a measure of aptitudes or attitudes
This profile is called "ChangeWorks" and the resulting report is called a ChangeGrid.

Here's what the ChangeGrid will reveal:

  • how ready you are to actually perform the mission-critical activities that will grow your business,
  • what are the opportunities for significant growth in your business, and
  • which areas of your business represent untapped potential and unrealized profits!
The ChangeGrid measures the productive tension you associate with a certain activity.  The Grid can then be used to help you manage your tension for success.

Taking the profile is simple and will only take 10 minutes:

1) Click on the link below

2) Fill out your contact information (your privacy is protected)

3) Follow the instructions to complete your profile

4) We will contact you to set up a free phone consultation to debrief your ChangeGrid.

Business Growth Strategies focuses on helping entrepreneurs, consultants and sales professionals attract more clients, get larger engagements and earn more income.  We also specialize in helping executives become tranformational leaders in their organizations. We help our clients succeed by helping them master relationships in three dimensions: with themselves, one-on-one with others and with teams.
 
 
Sincerely,
 
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David C. Miller MSCC, CPCC, PCC
Business Development and Leadership Specialist
ICF Professional Certified Coach

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Miller & Associates | 6 Goldenrod Court | Newtown | PA | 18940
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