A few weeks ago I approached a very influential prospect with one of my products.  It's a marketing system that is an absolute must for any business owner who uses relationship marketing.

Something very interesting happened during our exchange.  I told her a little bit about the company who created the system and it jogged something in her memory.  She said, "I think someone (let's call her "Lucy") mentioned this to me a couple of years ago.   She was really excited about it and said I should check it out." 

I asked my prospect if she had seen the system before.  She replied, "No - I get approached by all the newest ideas, I just dismissed this one."

At this point, you might think I didn't have much of a chance getting her to consider this system.  Not true - I did something very simple that changed everything...

I simply walked her through the system, actually letting her use it, so she could see how easy and effective it was.

In the middle of our walkthrough, she made a very interesting comment: "You know, I might have considered this two years ago, if Lucy had just shown me what she was talking about."

This is the power of selling by showing.  Whether you sell a product or a service, you want to find a way to give your prospect a taste at little or no risk to them.

Have you ever had a free sample of some delicious food item at a grocery store or bakery?  Do you think the owner would continue to give out these free samples if this approach didn't increase the amount of sales received?  No. 

These owners know a critical principle about human nature:that it's much easier for people to buy when they know ahead of time that they are going to enjoy the product or service.  You will also reduce any chances of "buyer's remorse".

If you sell a product, you want to give your prospect a free sample or a free test drive so that they get a taste of what it would be like to "own" your product.

If you sell services, you can provide a: 

• free sample of the service
• complimentary consultation
• free or low cost diagnostic or assessment
• lower cost pilot program      

Make it easy for your prospects to buy from you.  Find a low-risk way for them to try what you're selling and you'll find yourself with more sales and more clients.

Want To Know More About This Marketing System?

By the way, if you're a business owner who wants more referrals, you need to check out the marketing system I mentioned in this article.

This system:

1. Is brain dead easy to use.
2. Gets people to fall in love with you.
3. Can be put on 100% AUTOPILOT!
4. Is extremely inexpensive to use.
5. Works for ANY business you can think of (yes, even yours!)
6. Can be completely personalized and customized. 

Watch The Referral Movie to find out what I'm talking about.